For 20 years, E1 Studios has been shaping worlds, building characters, and bringing the impossible
to life for brands around the globe. And now… we’re bringing that magic home.

Say hello to Make Believe, our brand-new division dedicated to creating digital products that spark
wonder, fuel imagination, and help parents keep the magic alive just a little longer.

Make Believe is where the artistry of animation meets the joy of childhood. Whether it’s capturing
the Tooth Fairy in action, watching the New Year arrive just a bit early, or experiencing moments
that make kids’ eyes go wide—our team of storytellers, animators, and visual wizards
are crafting tools that turn everyday memories into enchanted ones.

Because kids grow fast. Wonder fades. Belief wavers.
But with Make Believe, the magic doesn’t have to.

Caught On Camera: Santa
COMING DECEMBER 2025

Make this Christmas unforgettable with the app that lets you prove Santa’s visit right in your own living room! Using a sprinkle of visual effects, a dash of animation, and a touch of AI magic, Caught on Camera: Santa turns your holiday photos into proof that the jolly man himself stopped by your home.

 
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Midnight Magic
COMING DECEMBER 2025

Midnight Magic lets your family experience a totally convincing, digitally created Times Square ball drop that shows 2026 — before it actually happens! Perfect for the age when kids know what year it really is and old YouTube countdowns don’t fool them anymore. Download a nearly 3-minute, broadcast-style countdown and celebrate on your schedule — because keeping little ones up until midnight never ends well! Give your family all the joy and excitement of ringing in the new year early, and don’t forget to share your Midnight Magic moment at MidnightMagicNYE.com for a chance to win up to $10,000.

 
 
 
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Caught On Camera: The Tooth Fairy
COMING 2026

Get ready to make tooth loss truly legendary!
Caught on Camera: Tooth Fairy uses a delightful mix of visual effects and animation to let parents bring the magic of the Tooth Fairy to life — right in their child’s own bedroom.